UOB TMRW app
Contact Experience Redesign
UOB TMRW app- Contact Experience Redesign
UX audit, app store review analysis user journeys mapping, information architecture, Redesigned end-to-end contact experience, intent-based navigation flow development, WCAG 2.1 AA accessibility standards application, high-fidelity UI screens design
Project
Scope of work
Target Audience
Young adults and professionals, tourist and travellers, social media influenced users
TMRW by UOB is a mobile-first digital bank built for the ASEAN generation — designed to make banking feel effortless. However, beneath its polished interface, a critical gap emerged: when users encountered issues, accessing support became unnecessarily difficult.
This project focuses on redesigning the in-app contact experience — a crucial touchpoint where users need immediate and reliable assistance.